Appeal to Emotion

I have heard many people use the quote "think with your brain and not your heart," but emotions should fit into our reasoning. That doesn't mean that your emotions should decided everything. Appeal to emotion can be a fallacy and instead of facts, persuasive language is usually used for the foundation of this type of argument. Appeals to emotion are intended for the person reading the information to have intuitive feelings. The person then is convinced by the arguments because of the feelings they are feeling, like joy and sadness. It does not mean that all appeal to emotion-based arguments are true.

Here is a list of some Appeals to Emotion: appeal to pity, appeal to fear, appeal to spite, and appeal to vanity.

Appeal to vanity stood out to me because I see it all the time especially in advertisements. It is sometimes call apple-polishing and it is usually by paying compliments.