Page 195 Problem Number 3

The first thing I think about when I heard the phrase appeal to fear Hitler and Nazis. This is because they use many persuasive tactics that had to do with fear. They also used propaganda, which can be considered exactly that, advertisements persuading people with fear. Appeal to fear is when a person tries to create support for an argument by creating support. This fallacy is mainly used for politics and marketing.

This advertisement I found is an example of appealing to fear. Specifically because the image is of a dead person. The point that they are trying to give across is if you would rather get your cholesterol level checked or die because you never got it tested. This is considered a conditional claim because it is using or. Or is being used as a scare tactic because they want the person reading the argument to decided one or the other.